The new DC Logo in it's black and white state may have been a widely internet labelled 'no-go', but today DC Entertainment unveiled the final working visual of their new brand, addressing the one point most fans held against the initial registered trademark image; colour.
Built for the digital age, the 'peel effect' of the new logo is to visually represent one of DC Comics' biggest traditions, the secret identity, and to invite the viewer to 'discover more' across a range of media and apparel. Kicking things off, all March DC comics will carry the new brand, followed by a new 'more than just comics' DC website.
Created in partnership with Landor Associates, one of the world’s leading brand consulting and design firms, the new logo allows for the use of a multidue of colours and themes, from Green Lantern to Watchmen. Hopefully a Plastic Man variant will be available soon.