Friday, January 20, 2012

DC UNVEILS NEW LOGOS FINAL LOOK, BUILT WITH SECRET IDENTITIES IN MIND

The new DC Logo in it's black and white state may have been a widely internet labelled 'no-go', but today DC Entertainment unveiled the final working visual of their new brand, addressing the one point most fans held against the initial registered trademark image; colour.

Built for the digital age, the 'peel effect' of the new logo is to visually represent one of DC Comics' biggest traditions, the secret identity, and to invite the viewer to 'discover more' across a range of media and apparel. Kicking things off, all March DC comics will carry the new brand, followed by a new 'more than just comics' DC website.

Created in partnership with Landor Associates, one of the world’s leading brand consulting and design firms, the new logo allows for the use of a multidue of colours and themes, from Green Lantern to Watchmen. Hopefully a Plastic Man variant will be available soon.

8 comments:

  1. i ain't feeln it mate. not at all fair dinkum.

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  2. Hi Dan. Yeah, I take back what I said previously about the logo. Its now looking MUCH better. Saw some really great treatments via Comicvine.

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  3. Hey John - yip there are variants all over the internet today. Good to see a logo with so much in built variety huh! Will be interesting seeing it animated before DC films. Will they hold of to debut it on Dark Knight?

    Sorry you aren't feeling it yet Dave. What one did you like best?

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  4. I like the last logo better, but color and layout on covers really improved the look of the new logo. I'm with Dave though, bring back the last one.

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  5. in some ways nothing will ever beat the classic DC logo of the 80s & 90s but the last logo was pretty nice too it had a really updated slick design. even with the color variants this new one is just so plain.

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  6. Thanks guys! I think the main departure in this logo is that DC have got rid of any campy elements, which is huge as stars have been in the company's logo since before the fabled DC bullet!

    To be honest I thought it was odd the logo didn't get revamped when the DCU was rebooted. Considering all the new faces and new logos it would've seemed apt.

    Who knows maybe in a year's time we'll be saying we don't want this to go when it's replacement comes along!

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  7. I'd give it 5/10. I know less is more but this isn't very impressive

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  8. Hey Dan, welcome to IADW! Glad to have you weighing in on the issue!

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