Saturday, March 10, 2012

SALES PITCH: February 2012's Top 6 Comics

In February 2012, not only did DC for the second month in a row lock any competition out of the Top 10 sellers, the exact same half dozen titles, in the exact same order, held onto the Top 6. Marvel's titles held, building towards Avengers vs X-Men, and ended with the House of Ideas win in the number of units sold by 6.45%. In another big move, IDW claimed he position of 'Publisher #3' off Image Comics.

THE TOP 6 SELLING COMICS OF FEBRUARY 2012:
1) JUSTICE LEAGUE #6 2) BATMAN #6 3) ACTION COMICS #6 (My 'Comic of the Month'4) DETECTIVE COMICS #6 5) GREEN LANTERN #6 6) BATMAN: THE DARK KNIGHT #6

MY THOUGHTS: While Justice League saw the overdue return of The Phantom Stranger, The rest of the Top 10 mimicked last month's too, with Superman at #7, The Flash at #8, but Aquaman leapfrogged Batman and Robin to claim position #9! While Aquaman overtaking a 'Bat' title was once considered a sign of the apocalypse, the second story arc of Aquaman currently kicking off right now has 'hit material' written all over it, so look for that trend to continue.

 What are your thoughts?  

(Statistics via Diamond Comic Distributors)

2 comments:

  1. Does make you wonder if Marvel will be tempted to reboot all their titles sometime soon.

    I've come up with my own idea for comic book numbering. There's obviously a feeling that high numbered comics put off people 'jumping on' a title, which has led to more and more reboots in recent times. However, it does tend to hack off old comic book fans (such as this one). So is it possible to compromise?

    Well, maybe. Here's a thought. Given the perception that lower numbered titles are more attractive, how about beginning a new run of each title each year? Put the year on the title to indicate the 'volume' and you also keep on board old time fans (and if you're really anal, why not put the actual number of the book in small grey type as well - they did this will Daredevil for a while in volume two).

    In other words, next January would be 2013 - No1 (grey type No468, or whatever). February would be 2013 - 2 (469) etc. January 2014 would be 2014 - 1 (480). Get the idea?

    I appreciate it means using more than one number, but other than that I can't see a fault and the marketing department would be slam dunking.

    Just my tuppence...

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  2. That's a pretty decent idea Robert! Kinda like what the Superman titles did for a bit too, but it makes a whole lot more sense - especially as far as getting the best of both worlds!

    Me, I'm with you in the "old comic fans" camp!

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