Weighing in with a budget of a mere $150 million, Gary Goddard, head of the Goddard Group, has posted details on how the super spectacle was pitched (via TrekMovie) to a brief designed to draw people away from the Las Vegas strip. All the important boxes were ticked; the city; the redevelopment committee; and the President and Licensing group of Paramount Studios were all on board. Just Paramount CEO Stanley Jaffe was left to give the idea a go for warpspeed.
With land and money also sorted and a press conference scheduled for the week following to announce it, Goddard recalls Jaffe's reaction.
“In the movie business, when we produce a big movie and it’s a flop – we take some bad press for a few weeks or a few months, but then it goes away. The next movie comes out and everyone forgets. But THIS – this is different. If this doesn’t work – if this is not a success – it’s there, forever…. I don’t want to be the guy that approved this and then it’s a flop and sitting out there in Vegas forever.”
With that a guy who chose not to be a gambler and to cling-on to 'safe' ideas only, blew a hole in the bridge of the project, scuttling it in mere minutes.
Now as you watch the new Star Trek movie where a young James Kirk rides out to see the Enterprise looming large in it's desert base, just think how cool it would have been to actually have that experience for yourself.