Friday, April 13, 2012

LAS VEGAS - THE FINAL FRONTIER: City Almost Built Full Scale US Enterprise

In Vegas and business, like Kenny Rogers says "You've gotta know when to hold 'em, Know when to fold 'em". Now it has been revealed the city that never fears of going where no man has gone before, almost built a full scale replica of Star Trek's US Enterprise in a 1992 downtown redevelopment competition, complete with restaurant, tours, rides and live entertainment, minus a hotel or casino facilities.

Weighing in with a budget of a mere $150 million, Gary Goddard, head of the Goddard Group, has posted details on how the super spectacle was pitched (via TrekMovie) to a brief designed to draw people away from the Las Vegas strip. All the important boxes were ticked; the city; the redevelopment committee; and the President and Licensing group of Paramount Studios were all on board. Just Paramount CEO Stanley Jaffe was left to give the idea a go for warpspeed.

With land and money also sorted and a press conference scheduled for the week following to announce it, Goddard recalls Jaffe's reaction.

“In the movie business, when we produce a big movie and it’s a flop – we take some bad press for a few weeks or a few months, but then it goes away. The next movie comes out and everyone forgets. But THIS – this is different. If this doesn’t work – if this is not a success – it’s there, forever…. I don’t want to be the guy that approved this and then it’s a flop and sitting out there in Vegas forever.”

With that a guy who chose not to be a gambler and to cling-on to 'safe' ideas only, blew a hole in the bridge of the project, scuttling it in mere minutes. 

Now as you watch the new Star Trek movie where a young James Kirk rides out to see the Enterprise looming large in it's desert base, just think how cool it would have been to actually have that experience for yourself.

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