Monday, July 27, 2015

UNEXPECTED LINE-UP: Hyundai's Justice League TV Commercial

MAKING A CAR AD 1-0-1: Drive vehicle along a cliff and through forests. Add in splashed puddles. Let a classical singer screech softly in the background. Wait for your awards. Except in South Korea, there they use the Justice League.

There Superman, Batman and The Flash are brought in to sell Hyundai's new Grandeur range. While they miss having the cars race the fastest men alive, the three heroes explode onto the scene as a city falls into chaos. With production values as high as any film trailer, I guess they're leaving Cyborg, Shazam and Wonder Woman for the sequel.

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